BMW was originally going to release the 1M Coupé as a limited production model of 2,700 units. Then due to overwhelming demand, the company lifted the cap and produced a total of 6309 cars until production ended in June 2012. Nevertheless, production of the North American variant of the 1M Coupé stopped in June 2012, with 740 units sold in the US and a further 220 sold in Canada. Total 6309 cars sold worldwide.
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